
Dubai: Atlas Agri Global - FZCO
Atlas Agri Global – FZCO is the group’s global holding company.
Dubai is strategically located at the crossroads of Europe, Asia, and Africa, making it a natural hub for international trade and commerce as well as its ease of connectivity to our origin entities. Dubai offers a favourable business environment, with an efficient regulatory and economic framework making it an ideal location for our global sales division and an attractive jurisdiction for investors.
Our Dubai team are committed to procuring quality, sustainably grown tobaccos.

Zimbabwe: Atlas Agri (Pvt) Ltd
Atlas Agri (Private) Limited ("AAZ") is the group’s first independently run origin established in June 2022 in Zimbabwe, and already creating employment for up to 350 members of staff, empowering an ever growing market of small scale farmers of up to 18,000 farmers with growth scope.
At AAZ, we are dedicated to delivering sustainable solutions to the leaf market in Zimbabwe. Located in the largest tobacco producing country in the African region, AAZ contracts solely with smallholder farmers, sponsoring inputs and providing financial support to ensure crop production is traceable and grown in accordance with recognized international best practices.
Our passionate agronomy team visits our farmers regularly throughout the season, providing advice and guidance to ensure adherence to our policies on GAP and ALP and promote productivity and efficiency gains that improve farmer livelihoods. We are also encouraging our contracted tobacco farmers to establish 'chigaffa sheds' for the curing season, which has proven to increase yields and reduce the curing fuel required to dry their crops. We are also planning to establish Centers of Excellence in all areas of operations to benefit local communities by promoting locally grown, practical farming practices that improve productivity and create new revenue streams.
One of the reasons Zimbabwean tobacco is highly regarded is because of the country's unique climate and soil conditions. The hot, dry weather and nutrient-rich soil creates the perfect environment for growing tobacco which has a distinctive flavour and aroma that is well sought after around the world.
OUR PROCESS
We contract small scale farmers or grower societies to grow tobacco through our leading in-house contract grower scheme. Under this scheme, farmers are provided with inputs such as seeds, seedlings, fertilizers, and pesticides, as well as expert technical assistance throughout the season. In return, the farmers commit to growing a contract volume of tobacco and selling it back to the local merchant.
The growing of the crop is carefully monitored by our network of field technicians who are experts in their roles. Developing solid connections with the grower base is key and gives complete traceability throughout the value chain, a requirement from all major multinational manufacturers.
The origin also aims to increase the productivity and diversification of contracted farmers, assisting and promoting them to improve their efficiency, for a positive impact on their annual profitability. Our teams on the ground are also committed to providing access to resources that permit their contracted farmers to improve output and to target a wide variety of agricultural products and value chain opportunities for expansion and investment.
At Atlas Agri (Pvt) Ltd, we strive to make a difference in the leaf market in Zimbabwe by delivering sustainable solutions for smallholder farmers. Join us as we continue to innovate and create a brighter future for the region


